American Single Malt is the newest officially recognized whiskey category in the U.S.—and it’s showing up on back bars and bottle shelves everywhere.

THE QUESTION IS:

How ready are you to talk about it, pour it with confidence, and turn curiosity into genuine excitement?

True Grist is a 2-day immersive educational experience built for bartenders and whiskey lovers who want to go beyond the hype.

You’ll dive deep into the category and walk away with the full Edinburgh Whisky Academy Certificate in American Single Malt Whiskey, plus hands-on learning through:

  • Panel discussions with leading distillers and producers

  • Guided tastings and sensory experiences

  • Distillery tours

  • Interactive games and cocktail sessions

  • And, so much more!

IN PARTNERSHIP WITH

WHAT ARE PEOPLE SAYING?

  • It's really interesting to be at the forefront of a brand new category!

    — Ingrid Folkers, True Grist Grad 2025

  • Very interested in seeing what producers do and where the industry [True Grist] takes it.

    — Monique Vaughn, True Grist Grad 2025

  • This class felt really special to me because, more than anything it felt less brand, and [more] like a group of people; just a community coming together to focus on this one particular style

    — John Roman, True Grist Grad 2025

JOIN US!

TALES ON TOUR

Chicago

šŸ—“ļø February 24th, 2026

šŸ“ Tales All-Day Lounge

Morgan’s on Fulton, 950 W. Fulton St., Chicago, IL

We’ll be set up in the Tales All-Day Lounge on February 24th. Come by and say hi if you’re attending Tales On Tour in Chicago! And, have a wee dram with us while you’re at it.

We will be offering American Single Malt tastings, and there will likely be a whiskey on that table that you haven't tried before.

This is a great opportunity to introduce a buddy or your co-workers to the ASM category and new whiskeys. We’ll gain information on the True Grist program and our next stop for those who are interested in getting the deep-dive.


True Grist is where you sharpen your storytelling, elevate your palate, and become a go-to voice for American Single Malt Whiskey — whether you’re behind the bar or the one ordering from it.

Brands Supporting Full Category Education

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Brands Supporting Full Category Education ć€°ļø